Project Designation: Provide customizable and customizable experiential tours for mature tourists in the PNP region.
Project Code: NORTH-02-0651-FEDER-019523
Main goal: Strengthen the competitiveness of SMEs
Region of Intervention: North, Porto
Beneficiary: TRADIÇÕES D’OUTRORA, LDA
Approval date: September 27th, 2017
Start date: December 11th, 2017
Date of the conclusion: December 10th, 2019
Total eligible cost: 158,697.80 Euros
European Union financial support: 111,088.46 Euros (ERDF)
Objectives, activities and expected / achieved results:
Globally, the tourism sector has experienced sustained growth over the years. Between 2005 and 2014 the number of international tourists increased from 528 million to 1.2 billion (+ 114%), and by 2030 it is expected to reach 1.8 billion. It should be noted that Europe is the largest recipient / emitter of international tourists.
At national level, based on the data series provided by Tur. Portugal, between 2004 and 2015, we can see that the volume of guests in national territory increased by 60%, and if we consider only international, this figure amounts to 77%. In the same period, the number of overnight stays grew by 43.3%, while those of foreigners grew by 50%.
In PNP we can see that there was a higher positive evolution of guests (+ 87%) and overnight stays (+ 84%). This growth momentum is even more pronounced when analyzing only international tourist data – guests (+ 139%) and overnight stays (+ 141%).
We can also analyze the dynamics of these indicators in PNP in strategic markets:
- Germany: + 131% guests, + 130% stays
- United Kingdom: + 68% guests, + 51% stays
- France: + 223% guests, + 270% stays
- Spain: + 101% guests, + 107% stays
- Brazil: + 385% guests, + 396% stays
These data show how the present project fits into a sector with strong regional and global growth dynamics.
When targeting mature tourists, over 55 years old, it is important for TdO to also analyze the specific tourist dynamics of this group. According to the document “Tourism MegaTrends: 10 things you need to know about the future of tourism”, one of the trends that will most influence tourism dynamics in the coming decades is the growth of the senior tourism market. In fact, between 1950 and 2013, the weight of the population over 60 years of age worldwide increased from 8% to 12%. By 2050 this ratio is expected to reach 21%. For its part, the next generations of seniors will have greater: life expectancy; health and welfare concerns; more free time and dispose of more income. The seniors will also be more: active in their travels; demanding in the search for personalized services; enthusiasts of conducting adventure tourism. For their part, these tourists are becoming keen on using the internet for information and decision making in choosing the tourist destination.
The concern with knowledge leads TdO to establish partnerships with scientific institutions such as the Faculty of Arts of the University of Porto, several PhDs from this university, IDAFG, THE, Waterlily and Green Stays. The goal is to expand this knowledge network so that we integrate a higher level of scientific knowledge into our services, making them more competitive, both for the quality of its content, its suitability for the target audience, and for the service, attention and support to the client.
The results to be achieved under this project are:
- Indicator I1 – Gross Value Added – GVA (post-project values): 277,396.84 Euros;
- Indicator I2 – Qualified Employment Creation – CEQ (post-project values): 4 Jobs;
- Indicator I3 – Business Volume (post-project values): 1,233,916.61 Euros.