Individual Project – Internationalization

Project Description: Provide custom and experiential tours for mature tourists in the PNP region.
Project Code: NORTH-02-0752-FEDER-024921
Main goal: Strengthen the competitiveness of SMEs
Region of Intervention: North, Porto
Beneficiary: TRADIÇÕES D’OUTRORA LDA *
Approval date: July 6th, 2017
Start date: October 1st, 2017
Date of the conclusion: September 30th, 2020
Total eligible cost: 69,424.12 Euros
European Union financial support: 31,240.85 Euros (ERDF)

Objectives, activities and expected / achieved results:

Tradições D’Outrora, hereinafter referred to as TdO. TdO offer the opportunity to Travel Through Experiences, that is, travel through unique and differentiated tourist experiences, customizable to the taste of each client.
We address mature travelers who enjoy cultural and human-scale immersive tourism, residing in strategic markets such as United Kingdom, Germany and Brazil, marketing our services through B2C (via Web and App Mobile), and the B2B channel (via travel agencies).

The aim of this project was to provide TDO with knowledge of foreign markets by participating, as a visitor, in international fairs, allowing the identification of potential customers and competition, as well as to evaluate the receptiveness to its services.

Acquisition of the services of a digital marketing consultancy company to build an effective web presence. These services will be delivered on-going, allowing multiple aspects to be adjusted and corrected, creating a training/coaching context that is appropriate for the professional recruited and for the company.
Development and international promotion of the brand, through: campaigns on social networks and Google Adwords; FamTrips with international agents (B2B) and bloggers (B2C).

The main part of the prospection in international markets will be door-to-door commercial actions and participation in trade fairs, where we will identify partners for marketing its services.

The effectiveness of the international marketing actions implies protecting the brand, as well as developing a graphic image that works in various media.

The result to be achieved under the project under consideration is: Value of exports in turnover: 100%.

Qualified And Creative Entrepreneurship

Project Designation: Provide customizable and customizable experiential tours for mature tourists in the PNP region.
Project Code: NORTH-02-0651-FEDER-019523
Main goal: Strengthen the competitiveness of SMEs
Region of Intervention: North, Porto
Beneficiary: TRADIÇÕES D’OUTRORA, LDA
Approval date: September 27th, 2017
Start date: December 11th, 2017
Date of the conclusion: December 10th, 2020
Total eligible cost: 158,697.80 Euros
European Union financial support: 87.944,61 Euros (ERDF)

Objectives, activities and expected / achieved results:

Globally, the tourism sector has experienced sustained growth over the years. Between 2005 and 2014 the number of international tourists increased from 528 million to 1.2 billion (+ 114%), and by 2030 it is expected to reach 1.8 billion. It should be noted that Europe is the largest recipient / emitter of international tourists.

At national level, based on the data series provided by Tur. Portugal, between 2004 and 2015, we can see that the volume of guests in national territory increased by 60%, and if we consider only international, this figure amounts to 77%. In the same period, the number of overnight stays grew by 43.3%, while those of foreigners grew by 50%.

In PNP we can see that there was a higher positive evolution of guests (+ 87%) and overnight stays (+ 84%). This growth momentum is even more pronounced when analyzing only international tourist data – guests (+ 139%) and overnight stays (+ 141%).

We can also analyze the dynamics of these indicators in PNP in strategic markets:

• Germany: + 131% guests, + 130% stays
• United Kingdom: + 68% guests, + 51% stays
• France: + 223% guests, + 270% stays
• Spain: + 101% guests, + 107% stays
• Brazil: + 385% guests, + 396% stays

These data show how the present project fits into a sector with strong regional and global growth dynamics.

When targeting mature tourists, over 55 years old, it is important for TdO to also analyze the specific tourist dynamics of this group. According to the document “Tourism MegaTrends: 10 things you need to know about the future of tourism”, one of the trends that will most influence tourism dynamics in the coming decades is the growth of the senior tourism market. In fact, between 1950 and 2013, the weight of the population over 60 years of age worldwide increased from 8% to 12%. By 2050 this ratio is expected to reach 21%. For its part, the next generations of seniors will have greater: life expectancy; health and welfare concerns; more free time and dispose of more income. The seniors will also be more: active in their travels; demanding in the search for personalized services; enthusiasts of conducting adventure tourism. For their part, these tourists are becoming keen on using the internet for information and decision making in choosing the tourist destination.

The concern with knowledge leads TdO to establish partnerships with scientific institutions such as the Faculty of Arts of the University of Porto, several PhDs from this university, IDAFG, THE, Waterlily and Green Stays. The goal is to expand this knowledge network so that we integrate a higher level of scientific knowledge into our services, making them more competitive, both for the quality of its content, its suitability for the target audience, and for the service, attention and support to the client.

The results to be achieved under this project are:

1. Indicator I1 – Gross Value Added – GVA (post-project values): 277,396.84 Euros;
2. Indicator I2 – Qualified Employment Creation – CEQ (post-project values): 4 Jobs;
3. Indicator I3 – Business Volume (post-project values): 1,233,916.61 Euros.